期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2011
卷号：2
页码：289-296
语种：English
出版社：Universitaria Craiova
摘要：Public relations is the distinctive management function which helps establish and maintain mutual lines of communication,understanding acceptance and cooperation between an organization and its publics.It involves the management of problems or issues,helps management to keep informed on public opinion,defines and emphasises the responsibility of management to serve the public interest and uses research and ethical communication as its principal tools.
关键词：critical: public relations;management;tourism;communication;marketing
