期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2011
卷号：2
页码：138-141
语种：English
出版社：Universitaria Craiova
摘要：The research regarding the strategies of the Orange Romania operator towards its employees was made between July - August 2010 at a national level,targeting the salesmen and store managers of this mobile telecommunications operator.The data gathering method was the questionnaire sent by post office to all the Orange Romania branches (a total of 225 branches).The data was analyzed using the informatics SPSS program.
关键词：strategy;Orange mobile telecommunications company;malesmen marketing;store management
