期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2012
卷号：1
页码：1-6
语种：English
出版社：Universitaria Craiova
摘要：The main objectives associated to this research study focus on establishing the consumption behavior of young consumers towards the products and associated services sold by Kaufland hypermarkets,in terms of: motivation to choose the products from Kaufland hypermarkets,average time spent doing shopping,average amount spent on shopping,shopping habbits of the customers.The present study is based on primary data gathered from the young clients of Kaufland hypermarkets.The data is analysed using the SPSS Informatics program,based on statistical functions (descriptive statistics,factor analysis,T test).This marketing study was made during the 1st May 2012 – 1st June 2012,using the questionnaire to gather the data,which was filled in,by a sample of 85 persons.
关键词：consummer behavior;marketing study;retail industry;Kaufland hypermarkets;quantitative study
