期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2012
卷号：3
页码：1-7
语种：English
出版社：Universitaria Craiova
摘要：Tax administration having as general objectives fighting against tax evasion,business support,modernization and improvement of procedures,prevention of tax evasion during collection,improving the collection of budgetary debts wants to be a modern administration that rely on principles of efficiency,transparency and responsibility.How the objectives of tax administration are known? Does everyone understand the objectives of tax administration? Do taxpayers know that major strategic orientation of the tax administration is the attention to expectations of citizens and businesses? What are the actions that can improve and stimulate the relationship taxpayer – tax administration? Through this article we intend to present a number of aspects of marketing policy that can be implemented by the institutions with attributions in tax administration to promote the image among taxpayers and thus provide the answer to the above questions.
