期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2008
卷号：6
页码：2989-2994
语种：English
出版社：Universitaria Craiova
摘要：The internal communication is a very important step in the enterprises’ and organizations’ life.This permits the facilitation of their functioning.Everyone has to know to whom she/he has to address to,for the needed information acquirement.The internal communication has to contribute to the collaborators’ motivation improvement assembling them around values and commitment.Moreover,the internal communication has to make the enterprise attractive for the interested potential candidates and students.Three types of techniques can be used to conceive an internal communication plan: oral techniques,direct and media communication techniques.Among them,the enterprise journal,printed,audio-video or electronic one,is a fundamental and essential tool of all the internal communication strategy.The internal communication responsible,in general,the human resources headmaster has to determine a calendar for putting into practice the entire communication actions and follow the budget to avoid any deviation from the engaged costs.
关键词：internal communication;oral communication;direct communication;media communication
