期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2008
卷号：7
页码：3156-3161
语种：English
出版社：Universitaria Craiova
摘要：Promotion is communicating with potential customers.Almost every company can benefit from personal selling.While face-to-face with prospects,salespeople can get more attention than an advertisement or a display.They can adjust what they say or do to take into consideration culture and other behavioral influences on the customer.They can ask questions to find out about a customer's specific interests.They can also stay in tune with the prospect's feedback and adjust the presentation as they move along.If-and when-the prospect is ready to buy,the salesperson is there to ask for the order.
