期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2009
卷号：1
页码：1-6
语种：English
出版社：Universitaria Craiova
摘要：Because a firm's plans are impinged upon by a variety of market forces,a set of microeconomic tools should necessarily be applied to strengthen strategic forecasting and policy formulation.There exists a body of evidence in strategic planning which confirms that an understanding of supply and demand dynamics,elasticity,profit maximization,substitution analysis,and indifference curves are essential devices to calibrate strategy and probable competitive response [1].While planning must address variables outside the domain of economic analysis—politics,social trends,and technological innovation,among them—there is little doubt that the tools described below can be of great assistance in clarifying the competitive landscape and informing the strategic management process.
