期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2010
卷号：1
页码：1-7
语种：English
出版社：Universitaria Craiova
摘要：To make a concentrated positioning,a company has to decide the number and the time of the differences to promote for the target clients.A company can subscribe to the idea that the positioning can be made on a double advantage,if that company pretends it is good regarding the two attributes.The intention is to find a niche of specialization within the target segment.This paper will analyze the position strategy,taking as example the case of Elpreco Company.
