期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2010
卷号：2
页码：1-8
语种：English
出版社：Universitaria Craiova
摘要：Search engine marketing (SEM) is a generic term covering a variety of marketing techniques intended for attracting web traffic in search engines and directories.SEM is a popular tool since it has the potential of substantial gains with minimum investment.On the one side,most search engines and directories offer free or extremely cheap listing.On the other side,the traffic coming from search engines and directories tends to be motivated for acquisitions,making these visitors some of the most probable clients for the services and goods to be sold on-line.In the on-line environment,all promoting activities involving search engines fall in the category of search engine management.Our paper attempts to perform a study on techniques used in search engine marketing.
