期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2010
卷号：3
页码：1-7
语种：English
出版社：Universitaria Craiova
摘要：Consumption is a universal phenomenon.In other to exist,all living beings must consume.In a complex and dynamic environment,the ability to process marketing information is a source of sustainable competitive advantage.In the last two decades,there has been a significant increase in research concerns directed towards understanding both the market knowledge contributions to the company’s marketing performance increase and the process by which such knowledge is generated.This paper highlights the results of a study,that of determining customer behaviour in self-service stores from Craiova.
