期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2010
卷号：3
页码：1-12
语种：English
出版社：Universitaria Craiova
摘要：Scientific investigation carried out to prepare this communication is based on the issues as systemic organization of promotional activity,a fundamental approach,with profound implications on the efficiency of promoting Romanian exports.Hypothesis which would be considered is that among economic,unsuccessful efforts made to promote products,services or image of the exporting firms,both domestic and especially in foreign markets have been caused by the ignorance of the interdependence of promotional techniques,of the effects and repercussions passed on the organizations when the importance of changes in a field on the whole is being minimized,and of low emphasis on promoting economic affairs.
关键词：promotional system;strategy to promote economic affairs;conceptual models of promoting;promotional techniques;Scientific Research.
