期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2010
卷号：3
页码：1-10
语种：English
出版社：Universitaria Craiova
摘要："Whether you know it or not,we all practice marketing.The difference arises between those who do it by ear and those who turn it into a successful career”.1 The role of marketing in the financial-banking sphere resides in identifying and meeting the criteria of the most profitable market segments,determining and assessing present and future needs of these particular clients,establishing the activities’ objectives of development and prepare plans for their achievement,promote various products and services to accomplish the marketing forecast. The present paper aims at identifying the main risks arising in bank lending activity in terms of financial banking marketing,in order to find the best ways of addressing them.
