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  • 标题:QUALITY AND PERFORMANCE IN ACADEMIC EDUCATION FROM THE PERSPECTIVE OF STRATEGIC MARKETING
  • 本地全文:下载
  • 作者:Emanuela Maria Avram ; Cristina Neagoe ; Remus Marian Avram
  • 期刊名称:Annals of the University of Craiova: Economic Sciences Series
  • 印刷版ISSN:1223-365X
  • 电子版ISSN:1843-3723
  • 出版年度:2010
  • 卷号:3
  • 页码:1-12
  • 语种:English
  • 出版社:Universitaria Craiova
  • 摘要:Knowledge is a long-term process which consists in acquiring information throughout life.We live in an era of technologic dynamism,where information means power.The organizations which are strategically oriented towards the individual knowledge of their customers,of their needs,the large analysis of the market phenomena,of the ongoing transformations,as well as the intelligent use of innovating techniques will have the decisive competitive upper hand.
  • 关键词:strategic marketing;student-oriented learning;performance;quality.
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