期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2014
卷号：1
页码：35-40
语种：English
出版社：Universitaria Craiova
摘要：The main objectives associated to this research study are: establishing the usage of Internet on the main devices (smartphones,ipad,laptops,desktop computer),making an average of the free and paid applications that the users installed on their smartphones and ranking the usage of some services on mobile devices within the last year.The present study is based on the primary data gathered from youngsters aged between 18- 24,owners of a smartphone.The gathered data was analyzed using the SPSS Informatics program,based mainly on descriptive statistics.This marketing study was made during December 2013,using the questionnaire to gather the data,which was filled in by a sample of 50 persons.
关键词：consumer behavior;marketing study;mobile Internet services;mobile telecommunications services;quantitative study
