摘要：Market opportunities for local fruits are still very widely as the growth of public awareness on fruits consumption.According to the poll Compass (October 16,2011),the community is still fond of local fruit,from the 446 respondents,74.9% of respondents prefer consuming local fruit to the fruit imports.Fruits shipped from farmers to retailers,estimated reach 30% damaged before it reaches to the consumer.This is in contrast to the fruits imported by traveling are still in a good condition.This study aims to make local fruits distribution strategy at Semarang.The population in this study are farmers,retailers,wholesalers,middlemen.The research methods use quantitative and qualitative descriptive analysis.The pattern of fruits local distribution at Semarang is most farmers sell to middlemen,proceed to wholesalers,retail traders,and then forwarded to the consumer.Model local fruits distribution strategy in this study is the farmers forwarded to farmers’ coordinator,continued to the outlets,then forwarded to consumer,or from the farmers’ coordinator,continued to outlets,then forwarded to the consumers.
其他摘要：distribution strategy, local fruit, fruit businesses, consumers.
关键词：Peluang pasar bagi buah lokal masih amat luas seiring tumbuhnya kesadaran masyarakat mengonsumsi buah.Menurut jejak pendapat Kompas (16 Oktober 2011) masyarakat sebenarnya masih menggemari buah lokal;dari 446 responden 74;9% responden lebih memilih buah l
其他关键词：strategi pendistribusian;buah lokal;pelaku bisnis buah;konsumen akhir
