摘要：Self–concept that describes employee behavior at work called self–evaluation can affect performance and competitive advantage.This study aims to analyze the influence of self–evaluation (self–esteem,self–efficacy,locus of control,and self–monitoring) of the performance’s creative industry.The study used creative population industries.Sample researches were 40 persons as a manager or owner creative industry,proportional random sampling.The instrument test used validity and reliability test.Data were analyzed using multiple linear regressions were subsequently tested hypothesis by the F test and t–test.Based on multiple regressions analysis of the F test and t–test show that self–evaluation (self–esteem,self–efficacy,locus of control,and self–monitoring) simultaneously and partially have a positive and significant effect on performance of creative industry.No research was found on self–evaluation of the performance of creative industry entrepreneurs.Government policies in providing a sense of business security and training of creativity are urgently needed by creative industry players to face competition in imported products.
关键词：self–evaluation;performance;competitiveness;creative industry
