期刊名称：Scientific Journals of the Maritime University of Szczecin
印刷版ISSN：1733-8670
电子版ISSN：2392-0378
出版年度：2014
卷号：39
页码：116-121
语种：English
出版社：MUS
摘要：Article is devoted to the factors conditioning the improvement of the quality management system (QMS) of industrial company.In this paper,these factors are called determinants of improvement in the QMS.Particular attention was paid to factors which sources should be sought in knowledge management in the organization.These determinants have been identified in the research process which was conducted among the management of one of the large industrial companies.In the research process,degree to which the determinants support forms of professional organization was assessed.These forms are described in the first part of the following process which these are the innovations and Kaizen.The corrective and preventive actions are mentioned as the third form of improvement mechanisms which are in the form of obligatory procedures for quality management systems based on ISO 9001 quality management standard.The last part of the Article is dedicated to chosen aspects of the role of Knowledge Management in the improvement of the quality management system.
其他摘要：Tujuan dari penelitian ini adalah untuk menguji pengaruh persepsi iklan,kesadaran merek dan citra merek terhadap sikap pada merek serta dampaknya pada pada keputusan pembelian.Sampel terdiri dari 170 petani pengguna Sidamethrin 50 EC.Metode analisa data menggunakan analisis jalur.Hasil penelitian menunjukkan hubungan yang positif dan signifikan antara persepsi iklan dan citra merek terhadap sikap pada merek.Persepsi iklan mempunyai hubungan positif dan signifikan terhadap keputusan pembelian,tetapi kesadaran merek dan citra merek memiliki hubungan yang tidak signifikan terhadap keputusan pembelian..
