期刊名称：Scientific Journals of the Maritime University of Szczecin
印刷版ISSN：1733-8670
电子版ISSN：2392-0378
出版年度：2017
卷号：50
页码：98-104
DOI：10.17402/222
语种：English
出版社：MUS
摘要：The performance of passive safety devices to protect vulnerable road users,or otherwise endangered persons,from severe injuries in cases of impacts and accidents has improved notably in recent decades.The devices’ levels of performance appear to have plateaued but the numbers of severe injuries and deaths caused in such incidents could be decreased further if new solutions are found.At first,the possibilities for improving the impact behavior of passive safety devices may appear to be restricted to device geometry;however,it is in fact also possible to rethink the applied materials and to utilize natural principles in their design.In this study,impact related brain injury mechanisms and injury criteria are investigated using dynamic simulations and Finite Element Head Models,results from which are compared with data collected from real–life accidents.As these tools are advancing considerably in terms of accuracy,information density and complexity,they provide,like expert knowledge from the fields of biomechanics,biomedicine and neuroscience,valuable input for further development.
其他摘要：Penelitian ini bertujuan untuk menjelaskan pengaruh langsung brand awareness dan brand associations terhadap brand loyality dan brand equity,pengaruh brand awareness dan brand associations terhadap brand loyality yang dimoderasi perceived quality.Pengaruh langsung brand Ioyality terhadap brand equity,serta menjelaskan pengaruh brand awareness dan brand associations terhadap brand equity yang dimediasi oleh brand loyality.Responden penelitian ini berjumlah 100 yaitu konsumen di Hypermarket Matahari yang ada di Kota Malang.Data penelitian dikumpulkan dengan kuesioner.Analisis statistik menggunakan metode analisis MRA dan analisis jalur.Hasil penelitian menunjukkan bahwa brand awareness dan brand association mempunyai pengaruh langsung maupun efek tidak langsung yang dimoderasi oleh perceived quality terhadap brand loyalty.Brand Awareness dan brand loyalty mempunyai pengaruh langsung terhadap brand equity,namun hasil penelitian tidak meunjukkan adanya pengaruh langsung brand association terhadap brand equity.Hasil penelitian juga menunjukkan bahwa brand loyality memediasi pengaruh brand awareness dan brand association terhadap brand equity..
关键词：passive safety;Cork;EPS;energy absorption;injury criteria;injury mechanism;FE Head Brain Model;dynamic simulation
