标题：A Study 0n the Improvement of the domestic in producing area organizations According to the change retail environment: Focused on organized,scaled,Specialization.
其他标题：농산물 소매유통환경 변화에 따른 국내 산지유통조직 개선방안에 관한 연구: 조직화 규모화 전문화를 중심으로
期刊名称：International Journal of Industrial Distribution and Business
印刷版ISSN：2233-4165
电子版ISSN：2233-5382
出版年度：2011
卷号：2
期号：2
页码：5-14
语种：English
出版社：Korea Distribution Science Association
摘要：Opening agricultural market expansion,reduced purchases throughwholesale markets,expanding the influence large retailers ofconsumer's market such as changes in the distribution system to thefarmer's market conditions are changing rapidly.Because of this,retailers of the scaled and chain-store operations was centered ondistribution environmental changes of the consumer market place.In producing area due to changes in market conditions in theagricultural production of in producing area distribution organizationand the size distribution can not be put off no longer challenge isimminent.If it do not raise forces banded together,the producer isbound to remain as the weak.To support the distribution of thisproduction was introduced in 2000 enable the Activation Project of inproducing area distribution.Recent in producing area Changes of Agricultural conditions inorder to cope with the Small-scale farmers and small individualfarmers are becoming Scaled and specialized.Also,is specific to eachitem and regional is showing aspects.Government support forActivation Project of in producing area distribution is greatlyimproved,but in terms of competitiveness on the market still isshowing the limitations.The most common of these problems,the market response if inproducing area producer's organization and scale of the problem.Equipped for the purpose of consumer market place responsivenessunreasonable propelled outward from the Painter-sized weakens theorganizational power.also,Difficult to succeed organizational size is a dissolution oranything within a few years,farmers around the best producerorganizations,such as deviation occurs is exposed to a variety ofissues.In this study,previous studies refer to the recent changes inagricultural retail environment,background and needs oforganization·scaled,Determine the status of the domestic in producingarea organizations and derived Problems,look into Domestic andoverseas of in producing area organization with best practices forenhancing the competitiveness of the proposed improvement areintended to.In the future,in producing area distribution policy wouldlike to provide direction to the development.The results of the study showed the follwing : 1) enhanceutilization and orrganized through the diversification of the agriculturalCollection systems.2) Scaled to achieve through Items of specializeda wide area marketing.3) Management operating units,such asinstallation and operating that overseas the best practices " ComiteEconomique Agricole Regional 'Fruits et Legumes' de Bretagne".4)To establish a support system that in producing area distributionorganization model development for appropriate domestic.In particular,in case of domestic in producing area distributionorganization,through the analysis of various case study that asuccessful organization and scaled.The process of the various challenges arising in organizationalscaled and generalization,and by the way he goes about trying toovercome is required.At the end of the study's limitations and futureresearch directions suggested.
其他摘要：1996년도의 유통시장개방을 계기로 소매유통 환경이 급변하기 시작하였으며 이러한 소매유통 환경변화에 대한 대응력을 강화하 , 기 위해 조직화를 통한 규모화가 산지의 중요한 과제로 대두되고 있다 이에 산지에서는 여건변화에 대응하기 위하여 소규모 개별 .농가가 조직화를 통해 전문화대규모화 되어 가고 있고 품목별지 ․ ․ , 역별로 특화되어 가는 양상을 보이고 있다 하지만 소비지 시장에 .대한 경쟁력 강화라는 관점에서는 여전히 문제점을 보이고 있는 것이 사실이다 이러한 문제점의 가장 대표적인 경우가 시장대응 .상의 산지유통조직의 조직화규모화 문제이다 ․ .본 연구에서는 선행연구들을 통한 농산물 유통환경 변화에 따 른 산지 조직화 배경 및 필요성 국내 산지유통조직의 현황 및 문 , 제점 국내외 산지유통조직 우수사례를 살펴보고 조직화규모화를 ,,․ ․ 중심으로 향후 산지유통조직 경쟁력 제고방안을 위한 개선방안에 대해 제시하였다 연구 결과 농산물 소매유통환경 변화에 따라 산 ., 지유통조직의 경쟁력을 제고하기 위한 개선방안으로 원물수집 1) 체계 다양화를 통한 가동률 향상 및 조직화 강화 전문화된 품 ,2) 목의 광역연합마케팅 추구를 통한 규모화 실현 국외 산지유통 ,3) 조직 우수사례인 프랑스 브레따뉴 청과물 경제위원회 와 같은 관 “ ” 리 운영조직 설치 및 운영 국내에 적합한 산지유통조직모델 ,4) 개발을 위한 지원체계 확립 등의 가지를 제시하였다 특히 국내 산지의 경우 산지조직화 규모화에 성공한 각종 사례분석을 통해 · , 조직적 규모화의 과정 속에서 생겨나는 각종 어려움과 그에 대한 극복방식 등을 일반화 시켜가는 노력이 요구된다.
关键词：Agricultural;specialization;APC(Agricultural Products Processing Center);government support
