期刊名称：International Journal of Industrial Distribution and Business
印刷版ISSN：2233-4165
电子版ISSN：2233-5382
出版年度：2014
卷号：5
期号：4
页码：5-11
DOI：10.13106/ijidb.2014.vol5.no4.5
语种：English
出版社：Korea Distribution Science Association
摘要：Purpose – This paper examines Kazakh women’s spending patterns and buying behavior.Research design,data,and methodology – After thoroughly reviewing the related literature on consumer behavior in general,and female consumer behavior in particular,both questionnaires and in-depth personal interviews were used to collect data from 400 Kazakh women consumers equally chosen from the age groups 20-30,30-40,40-50,and above 50.Results – A stratified and convenient sample was employed,and the selected five hypotheses were proved using the Karl Pearson Coefficient of Correlation.Related to spending patterns,40 and 35 percent of the 20-30 and 30-40 age groups,respectively,of Kazakh women spend their incomes on personal items,as against 30 percent from both the 40-50 and 50 and above age groups.Twenty-five and 35 percent of the 40-50 and 50 and above age group,respectively,take decisions based on product quality,whereas this percentage is at its mite in the below 40 age group.Conclusions – The buying behavior of Kazakh women consumers is revealed;the results proffer useful background information to formulate marketing strategies.
