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  • 标题:Primary Analysis of Information Distribution at Walkbase Company: Developing an Information Strategy
  • 本地全文:下载
  • 作者:Hamed Ahmadinia ; Muhaimin Karim ; Edward Ofori
  • 期刊名称:International Journal of Industrial Distribution and Business
  • 印刷版ISSN:2233-4165
  • 电子版ISSN:2233-5382
  • 出版年度:2015
  • 卷号:6
  • 期号:4
  • 页码:5-16
  • DOI:10.13106/ijidb.2015.vol6.no4.5
  • 语种:English
  • 出版社:Korea Distribution Science Association
  • 摘要:Purpose - Currently,organizations must have a plan to achieve their future objectives.In this case,an information strategy facilitates greater success when planning for the future in any organization.Research design,data,and methodology – The core objective of the project was to explore the information infrastructure of Walkbase in a discursive manner.We started the project by providing a description of the firm,which facilitates retail outlets using in-store analytical devices.Results – We conclude that the management of Walkbase revised its current information structure to implement a more structured one that might be included in a long-term investment.On such an occasion,management can prioritize the component to develop first.Conclusions – Along with our results,we also described the business,its products,its facilities,and how it can serve different industries.Finally,we left the prioritization decision within the framework’s components to top management.
  • 关键词:Information Strategy;Walkbase;In-store retail;Marketing Strategy;Personalized in-store;Distribution Information.
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