期刊名称：International Journal of Industrial Distribution and Business
印刷版ISSN：2233-4165
电子版ISSN：2233-5382
出版年度：2019
卷号：10
期号：5
页码：21-26
DOI：10.13106/ijidb.2019.vol10.no5.21
语种：English
出版社：Korea Distribution Science Association
摘要：Purpose - The IT convergence industry,which is the subject of this study,is the main strategy field during the 4th industrial revolution era.Against this background,it is urgent to establish policy measures to survive and spread export products in the global industries.Research,design,data and methodology - In order to achieve this goal,we conducted the Importance - Performance Analysis (IPA) and found that it is necessary to develop tailor - made marketing support for small and medium sized IT exporters and to develop export strategy products with competitive technologies.Results - Above all,customized marketing support for IT export-related SMEs was needed.Next,in the first quadrant, strategic products,qualitative level,global,value added,and information systems were included,and it was found that 'development of export strategic products with competitive technologies' was necessary.In the third quadrant,related variables calculated at present time are not urgent variables.Conclusions - In this study,it would be necessary to calculate the additional implications of the variables that are not considered in this study,including future studies,because the methods considered here as analysis variables are carried out in comparison with the previous studies.
关键词：Convergence;Export;Information Technology;IPA;the fourth industry revolution.
