期刊名称：International Journal of Industrial Distribution and Business
印刷版ISSN：2233-4165
电子版ISSN：2233-5382
出版年度：2010
卷号：1
期号：1
页码：7-14
语种：English
出版社：Korea Distribution Science Association
摘要：The retail business of drugstore was introduced to Korea for thefirst time 10 years ago.Since Olive Young introduced a retail storein the name of drugstore in 1999 for the first time in Korea,newdistribution channel combining drugstore,cosmetic products and dairyproducts,etc has been made.At initial stage,the new distributionchannel grew up slowly because of low specialty and economicstagnation.However,the three big distribution channels,that is tosay,Olive Young (CJ),Watsons (GS) and W Store (Kolon WellCare),etc,were established to produce new distribution systemfollowing large-scaled discount stores as well as convenience stores.The purpose of the study is to investigate ways making Korean styledrugstore be new retail business in addition to traditional markets,department stores,E-Mart and other general super markets and toexamine problems preventing the drugstore from being promoted andto find out solutions.The speciality retailers that is called a category killer attackingdepartment stores as well as marts is expanding market quickly.Newconsumption trend that gives priority to wellbeing is being expandedin accordance with high level of standards of living life: Thedrugstore is thought to be new alternative of distribution because itkeeps special products.Young ladies who are main customers ofdrugstores respond to the trend sensitively to have more buyingpower that is thought to be promising.And,consumers' desire has become concrete and special.This isbecause consumers want not only convenient shopping but alsospecial shopping system that is current trend.These days,so calledMulti-shop and Total shop and other special shops have been recentlyopened.Special multi-shop has been concentrated on fashion productand miscellaneous goods so far: Health total wellbeing shop shall bepopular in accordance with wellbeing trends.Drugstores can play animportant role.Drugstores were opened for the first time ten years ago.Inparticular,Olive Young succeeded in going into the black aftermaking efforts for a long time by many persons.Drugstores couldsucceed in the business owing to many persons in the past as wellas customers who liked drugstores.However,drugstores once lostways and recorded poor business results.The three drugstores,that isto say,Olive Young,Watsons making efforts to go into the blackand W-Store pursuing traditional drugstore shall compete each otherand make effort to satisfy customers' desire.In that way,the threedrugstores can be assured of present business as well as futurebusiness.The consumers' demand trend has become special atsub-division so that drugstores that can satisfy the demand cansucceed in the business.Large businesses may be more interested inthe 4th generation retail business to produce good income and tohave bright future.Drugstore business and market are likely toexpand and develop owing to large business' participation in drugstorebusiness.Drugstores expanded shop at Seoul and Gyeonggi-do until middleof 2000.Drugstore business at station sphere in Seoul andGyeonggi-do that have high ratio of temporary population has lowcustomer loyalty to have limitation on continuous growth.Since 2009,drugstores have opened new shops at local towns: From the year of2010,drugstores need to establish multiple shop strategy byaccelerating business speed and to allow customers to drop in theshop anywhere in the nation and to enter consumers' life deeply,sothat they can strengthen business base definitely.Drugstores need tohave price competitiveness to have multiple shop opening strategyand to satisfy consumers and to supply high quality services that isfuture subject to solve.And,Olive Young and Watsons that areKorean style drugstore need to keep system in order and tostrengthen substance as Korean style drugstore and to expandmarketing,so that they can get business outcome within 5 years thatwas done 10 years before and they become the 4th generation retailbusiness.The study had difficulties at collecting material from the threedrugstore because of poor cooperation.And,the author had greatdifficulty at collecting statistical material that was made in disorder.Further effort is needed considering such problems.
