期刊名称：International Journal of Industrial Distribution and Business
印刷版ISSN：2233-4165
电子版ISSN：2233-5382
出版年度：2010
卷号：1
期号：1
页码：25-33
语种：English
出版社：Korea Distribution Science Association
摘要：In this study,market orientation affects the real estate transactionand about the various parameters examined,the real estatetransactions,market orientation and intensity of competition in themarket upheaval and the impact was seen on the results can besummarized as follows.First,market orientation and about the relationship between realestate transactions were examined.Each variable of customersatisfaction information generation,information dissemination,information was used for the reaction.Among them,the disseminationof information,information about the reaction produces a lot betterthe customer satisfaction was the result.In other words,thedissemination of information and availability of information to realestate transactions,the more you can improve customer satisfaction.While the information does not appear to be generated as a result ofthe impact of market orientation when the first phase of the creationof market information and the customer's needs and preferences ofcurrent and future information and external factors affecting them togather information about It is difficult to assess realistically can beseen.This is both our customers and dealers in real estate purchaseor trade items for the exact targets,but the general approach the startof trading because by necessity.Therefore,a clear standard for realestate deals in and nine minutes to all sellers of real estate purchasesthrough a process of communication to enable effective approachshould be.Second,market orientation and about the relationship between realestate transactions were examined.The information for each variablein re-creating transactions,information dissemination,information wasused for the reaction.Variable affects all the information creation,dissemination of information,information about the reaction the betterthe deal re-done show that two can be frequent.In other words,information generation,information disseminationand utilization of information to real estate transactions,the morecustomers the added responsibilities of the re-trade can be seen.Third,the relationship between market orientation and in the realestate market upheaval of environmental factors on the relationshipbetween gender were examined.Each variable of customer satisfaction information generation,information dissemination,information was used for the reaction.Among them,the dissemination of information,information about thereaction produces a lot better the customer satisfaction was the result.In other words,the dissemination of information,depending on themarket upheaval and the availability of information to raise the realestate can increase customer satisfaction.Fourth,market orientation and environmental factors in therelationship between real estate transactions and about the relationshipbetween competition intensity was investigated.The information for each variable in re-creating transactions,information dissemination,information was used for the reaction.Variable affects all the information creation,dissemination ofinformation,information about the reaction the better the deal re-doneshow that two can be frequent.In other words,information generation,information disseminationand utilization of information and the higher intensity of competitionor unyounghameusseo ttaemaewoo active real estate transactions toprovide our customers the added responsibilities of the re-trade canbe seen.If more comprehensive,market orientation,according to real estatetransactions and environmental factors affecting the performance wasalso different.Abundance of information about the current real estateit is true that the accuracy and reliability,and real estate,and areunsure about the expected benefits.So you want to trade to provideaccurate information to customers and markets change rapidly andcompetition is severe,with more information if you have reliableinformation to the customer must supply can increase tradingperformance.Guarantee of future customer transactions and canprovide valuable information and research needs to be differentiatedbased on the provision of real estate information should be done toachieve profitability will be a cow brokerage.
其他摘要：본 연구는 부동산 시장에서 시장지향성의 요인인 시장정보 창 출과 시장정보 확산 시장정보에 대한 반응이 부동산 거래성과에 , 미치는 영향을 알아보고 이 과정에서 환경적 요인인 시장 격변성 과 경쟁강도에 따라 부동산 시장에서 고객의 반응을 연구하여 시 장의 범위에 최종 고객은 물론 부동산거래업자 등을 포함시킴으로 써 보다 광범위한 마케팅 패러다임을 지향하고자 하였다 따라 .서 부동산 유통과정에서 나타나는 시장지향성의 특성을 통해 부동 산 거래성과에 미치는 영향에 관한 연구를 목적으로 연구대상을 결정하고 설문을 통한 실증분석을 하였다 이번 연구 결과로 새 .로운 고객과의 관계와 부동산 시장에 대한 가능성을 확인하고 보 다 적극적인 마케팅 전략을 수립하여 부동산 거래성과를 새로운 방향을 모색하는데 그 목적이 있다.
