期刊名称：Journal of Entrepreneurship, Management and Innovation
印刷版ISSN：2299-7075
电子版ISSN：2299-7326
出版年度：2013
卷号：9
期号：3
页码：5-20
DOI：10.7341/2013931
语种：English
出版社：Nowy Sacz Business School National-Louis University
摘要：Over the past 30 years research on Entrepreneurship Orientaton (EO) has provided valuable informaton regarding strategy, entrepreneurship and aspects of performance at the frm-level. In the entrepreneurial universe, microenterprises play a very special role in the business context of the economy. However, they have not been relatvely present in the EO research. This paper studies the EO-performance relatonship in a group of microenterprises in Mexico and includes the Dominant Logic (DL) as a variable that moderates this relatonship. The results indicate that risk taking, proactveness and compettve aggressiveness variables from the EO influence the microenterprise performance. In additon, the external DL conceptualizaton moderates the EO-performance relatonship. This paper shows the conclusions of the investgaton as well as the limitatons and identfes future research methods.
