期刊名称：Journal of Entrepreneurship, Management and Innovation
印刷版ISSN：2299-7075
电子版ISSN：2299-7326
出版年度：2015
卷号：11
期号：1
页码：3-10
DOI：10.7341/20151111
语种：English
出版社：Nowy Sacz Business School National-Louis University
摘要：What falls short in research on business models, business model innovations and business model design, is the role of emotions. Karla Straker and Cara Wrigley uncover the role of emotion-driven innovations in their article on “The Role of Emotion in Product, Service and Business Model Design”. They point to the need to build strong emotional connections with the customer by approaching visceral design, consumer hedonics and product rhetoric (VHR) issues. Whereas marketing research particularly in the realm of consumer behavior addressed the multiple emotional relations between products and customers, research on business model innovation is still silent in this regard. Their conceptual foundations are related to qualitative empirical research in eleven companies. The semi-structured interviews give rise to the impression that visceral, hedonic and rhetoric issues play a considerable role and deserve more attention when designing innovative products, services and business models.
