出版社：Centre of Sociological Research, Szczecin, Poland
摘要：This paper aims to answer the question of whether a mega-event can act as an incentive for tourists to return to a previously visited destination. In order to find an answer to this research question,hypotheses were proposed with the aim of revealing dependencies between selected aspects of consumption of tourist products such as UEFA European Football Championships (EURO). The pertinent analyses were performed on the basis of research conducted in Krakow in 2012. In order to verify six of the main hypotheses of a lack of relationships between variables X,Spearman's rank correlation cofficient was used wherever possible;in other cases the test c2 was used (and to calcu- 8 late the strength of correlation,the V-Cramer cofficient was used). The analyses carried out confirmed prior theoretical constatations that satisfaction with a stay in a destina- tion concurrently hosting a mega-event translates into improvement of that destination's image and greater loyalty among tourists;and that the better the image of a mega-event venue,the stronger the effect of the tourist's loyalty towards that place. The research shows also that the higher the frequency of visits to the venue of a mega event,the longer the time spent in that place.
