出版社：Centre of Sociological Research, Szczecin, Poland
摘要：This paper is focused on Corporate Social Responsibility (CSR) and its eff ects on satisfaction and loyalty of bank customers and employees in the Czech Republic. The aim of this paper is to fi gure out whether CSR strategy of bank aff ects satisfaction and loyalty of bank customers and employees. Th e research was conducted using quantitative method of questionnaire survey and descriptive statistics was used to analyze data to support the research results. It was found out that 87 % of Czech bank customers are satisfi ed with their banks. The data analysis also indicated a positive relationship between customer satisfaction and customer loyalty. However,based on the results, customers’ perception of CSR does not have signifi cant effect on their satisfaction.
关键词：Corporate Social Responsibility;Satisfaction;Loyalty;Banking;Czech Republic
