摘要：Visual communication designers create emotions in audiences through their designs/projects. These emotions lead to the audiences an aesthetic experience. In this process oc-curred between the product and the audiences,the aesthetic decisions of designers and impact of the design product are crucial. The design products with high aesthetic quali-ties in our lives and the effects of design product,which has transformed into a culturel object,on the invidiual life and urban aesthetics,it is essential to bring on the issues such as design aesthetic and design experience. In this work,which focuses on aesthetic expe-rience,it is mentioned the stages of the the experience,the effects of the design process,which is seen as the determining element at the stages,structure of the first attraction. Some proposals have been brought forward for designers and the institutions who pro-vide visual communication design/ graphic design education.
其他摘要：Görsel iletişim tasarımcıları tasarladıkları ürünler/projeler vasıtasıyla alıcıda duygu lanımlar oluşturur. Bu duygulanım,alıcıyı estetik deneyime sürükler. Alıcı ile ürün ar asında yaşanan bu süreçte tasarımın etkisi ve tasarımcının
关键词：Visual Commu nication Design;Aesthetics;Aesthetic Experience;Design Process
