摘要：Individual’s life is uncertain and limited, such as are his working life and working ability, therefore life insurance represents a manner of managing with risks which may be expressed through the lack of means for subsistence in a certain period of life or protection of the individual or the members of his family in financial terms. By having a life insurance policy one invests in his own security,protects his loved ones,while saving and planning their own future. Life insurance policy is a long-term solution that combines the safest savings and reliability. There is a tradition of having a life insurance policy in the developed countries,while in the Republic of Macedonia the number of individuals with life insurance is still very small. In this paper we will do a research on the perception of the population in the country regarding the benefits of owning a life insurance policy,limiting factors and measures to increase the contracts on life insurance.
