出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：The problem of this study comes from the fact that in the modern world full of turbulent changes and large number of information (or data), we need to recognize information that have strategic importance. Mentioned information should be used in problem solving approach and for creating competitive advantage. The aim was to determine the importance of strategic information used in basketball club "Beneton" Treviso development process. The concept of club development strategy was analyzed, and strategic plan formulation and implementation were presented. Study describes Beneton's way to the European top ( for a relatively short period of time), by using quality management and marketing practices, with full appreciation of strategic information.
关键词：basketball;club development;strategic information
