出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：Analyzing questions related to business communications, especially communications in sport, is possible if the analysis of the size and the subject of the communication concept has been done before, in order to enter into a specific stratum of sport communications. This stratum contains the subjects of communications which could be realized in sport or somehow are connected with sport.
其他摘要：1. POJAM KOMUNIKACIJE Pod komunikacijom se podrazumeva put kojim prolazi subjekt informacije sa samom informacijom do mesta i od mesta gde se ona stvara, kao i samo to mesto kao njen ambijent, pa do mesta gde se ugrađuje u određeni sportski ili drugi sist
