出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：Fundrising is the kind of marketing strategy, which the main gool is to provide the money and the other resources. It is the moust important tasks of nonprofit organizacio( sport organiyation) and the other organiyation which need money for development project. Fundraising is independent and sistematical way of compilation the financial resource and anather keind of help in nonprofit organization from the private persone, the enterprice, the associate ect.Fundraising enable the activity and realization projects. Aim of this working paper is to givs contibution these important problem of menagement, to explain it and apply it in sport. Today it we haven't enought the financial resourceies, without activity to provide it, we will very quickly loss sympathy and support who could help as. Financial problems are present not only in the sport organization , but in the culture, social, eco, education and other organizations. Todey there is strong competition at the fundraising market. Sport has advantages in the mass actions frequently and in his places in the psyche and body development people in all of growth, rather then the another nonprofit organization. Fundraising provide a lot of many and create pozitive image in public environment.
其他摘要：Zbog nedostatka finansijskih sredstava u javnom budžetu, neprofitne organizacije su prisiljene da samostalno i kontinuirano pribavljaju finansijska sredstva i opremu ili da dobiju neku drugu vrstu pomoći od privatnih lica, preduzeća ili udruženja, kako bi
关键词：finance in sport;marketing strategy;fundraising
