出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：This subject represent part of larger research, research of influence of sport journalism on sports and social public. Therefore, in this shorter interpretation of this analysis, it will be expose just basic parts of research. This subject, especialy, pointing on some problems of professional ethics of sport journalists and effect of their identity, as inside of journalists proffesion as in public. Conclusion is that, those problems can be solved with creating of critical attitude toward negative phenomenon in sport.
其他摘要：Profesionalna etika je deo šire profesionalne kulture. U profesionalnoj etici dolazi do izražaja privrženost pojedinaca moralnom kodeksu profesije kojoj pripada. Taj kodeks se zasniva na procenjivanju svojih postupaka kao dobrih ili loših u odnosu na drug
关键词：sport journalism;professional ethics;journalists identity;critics of journalism
