出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：Istorija sponzorstva seže daleko u prošlost. Mnogi su skloni tvrditi da je sponzorstvo proisteklo iz mecenstva. U srednjem vijeku mnogi imućni ljudi pomagali su darovite umjetnike. Preduzetnik kao mecena postaje značajan tek od kraja prošlog vijeka. Od tada su se iz mecenstva razvili najprije davanje priloga, a kasnije i sponzorstvo.
其他摘要：Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their bra
