摘要：This study is aimed at understanding and analyzing the influences of the image,ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek,Grab,and Uber— in five cities in Indonesia:Jakarta,Bogor,Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image,ease-of-use,price and promotion of the application significantly influence passengers’ interest.
