摘要：This article examines the peculiarities of application regarding the social customer-oriented technologies in the modern Ukrainian society which are exemplified by the tourist enterprises. The specifics of the study are based on the definition of values measuring the customer orientation of the enterprise. The basic elements are defined on the analysis of the application and the methods comprising social customer orientation by tourist enterprises: values and behavioral practices of employee,business processes,and strategic business orientation. The results of empirical research provide an assessment of the compliance respecting the ideas of managers and customers within tourist enterprises regarding the most important social customer-oriented technologies.
