出版社：Publishing House of the University of Economics in Katowice
摘要：The research of consumer behaviour of children and youth is justified not only by the fact that children are the prospect adult consumers and their present attitudes and consumption habits will be shaping their behaviours after a couple of years but also by the notion that children directly or indirectly take part in everyday purchasing decisions of their families. The young consumers’ market can actually be described as having three levels:− primary market where the purchases are made directly by children,− influence market where products are purchased by the family members under the influence of children,− future market on which young consumers are treated as future buyers of goods and services (Solomon,2006).
