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  • 标题:Online interactive storytelling:Evaluation of the viewer experience of 360-degree videos
  • 本地全文:下载
  • 作者:Urszula Świerczyńska-Kaczor ; Monika Żelazowska ; Małgorzata Kotlińska
  • 期刊名称:Journal of Economics and Management
  • 印刷版ISSN:1732-1948
  • 出版年度:2019
  • 卷号:36
  • 期号:2
  • 页码:105-122
  • DOI:10.22367/jem.2019.36.06
  • 语种:English
  • 出版社:Publishing House of the University of Economics in Katowice
  • 摘要:Aim/purpose – This article aims to examine the relationships between the 360-degree viewer experience and video genres. Design/methodology/approach – The presented empirical study was based on the respondents’ evaluation of two 360-degree videos:a documentary film and an episode from a web series. Findings – The viewers evaluated the 360-degree video documentary as more interesting,more engaging,creating deeper immersion in the plot,and delivering more information compared to their experience when they would watch video if it were produced as a traditional film format. The study showed the differences in viewers’ evaluation of 360-degree documentaries and web series episodes. The evaluation of 360-degree videos was different between the two groups of respondents varying in their perception of navigation. Research implications/limitations – Our study suggests that by implementing 360-degree video features in documentary films,we can evoke a more intensive viewer experience compared to the situation when the viewer would watch videos in the tradi-tional film format. It also indicates that film production should take into account the different viewer’s perceptions of being actively engaged in the navigation. The limitations of the study:the qualitative study with the convenient respondent sampling,the subjective evaluation of respondents’ statements,and the subjective choice of the evaluated 360-degree videos. Originality/value/contribution – The study contributes to film production by highlighting the significance of viewer perception of navigation and the video genre as factors impacting the viewer experience.
  • 关键词:360-degree video;viewer experience;online film interactivity.
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