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  • 标题:Implementation of agile approach in a reward-based crowdfunding project aimed at funding a film:An overview of the concept and challenges
  • 本地全文:下载
  • 作者:Urszula Świerczyńska-Kaczor ; Małgorzata Kotlińska ; Monika Żelazowska
  • 期刊名称:Journal of Economics and Management
  • 印刷版ISSN:1732-1948
  • 出版年度:2019
  • 卷号:37
  • 期号:3
  • 页码:139-155
  • 语种:English
  • 出版社:Publishing House of the University of Economics in Katowice
  • 摘要:Aim/purpose – The research aims to identify and evaluate factors impacting the implementation of an agile approach in a crowdfunding project with a goal to fund a film. Design/methodology/approach – The research was conducted in March-April 2018,and based on qualitative methods of gathering data from the Polish market. Findings – We point to the two groups of factors impacting whether or not a film team can implement the agile approach in a crowdfunding project:1) the first group of factors refers to the iterative testing of 'the work produced’ during the project,including testing of final film elements;2) the second group of factors refers to team management such as team goal,team engagement and communication,and conflicts between team members. The findings indicate that a potential transition to the agile approach would require significant adjustments of the current methods of conducting film projects.Research implications/limitations – The managerial implications of this discussion may lead to raising the filmmakers’ familiarity with the agile approach as a new project management framework for the Polish filmmakers. The limitations of the presented study are mostly connected with the qualitative methods applied in the process of gathering data. Originality/value/contribution – This paper provides useful insights into the methods of project management in the film industry.
  • 关键词:film project management;the agile film project management;the crowdfunding film project.
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