出版社：LLC “Consulting Publishing Company “Business Perspectives”
摘要：The assessment of strategic opportunities and threats has been a key element of corporate ratings to assess companies for their current and in particular future creditworthiness since the enforcement of the new capital regulations for issuing loans in Europe(Basel II).The existing,often inaccurate statement of strategic criteria which is in strong contrast to the high requirements for standardization in rating models is particularly problematic when considering these strategic aspects.Although a wide range of models already exist to analyze the current financial,profit and liquidity situa?tion,they frequently only reveal the consequences of potential strategies.In contrast,models that are better suited to assessing key strategic issues are often inadequately applied as effective approaches are lacking.It is essential to firstly identify and systemize the most important information before developing a suitable framework for assessing the strat?egy.Then this information must be made assessable in a standardized form.Our contribution is a framework for the strategic analysis of the corporate environment that includes internal strengths as well as external opportunities and threats in a simple,standardized way.The resulting 17 strategic indicators are integrated into a structure equation model that is used to empirically test the interaction postulated in advance between the indicators and strategy assess?ment.The resulting model not only explains just under 50% of the strategic positioning rating by the companies'own managed but also provides statements on the importance and interaction of various strategic influencing factors.
