摘要：Development and diffusion of innovations in order to achieve competitive advantage of enterprises is one of the key reasons of forming clusters in the contemporary business.The paper emphasizes the importance of clusters for strengthening innovativeness of enterprises,as well as the significance of clusters for the economic development of the regions/countries in which they exist.The paper will attach special significance to the importance of clusters for strengthening innovativeness and competitiveness of the Serbian economy.The Serbian Automotive Cluster will be discussed in detail.Clusters enable Serbian enterprises to remove constraining factors of their growth through cooperation.The presented data in the paper show that the enterprises increased their innovative activities when they joined the cluster,which also affected the increase of the enterprises'income after launching new and modified products.
其他摘要：Jedan od ključnih razloga formiranja klastera u savremenim uslovima poslovanja je razvoj i difuzija inovacija u cilju postizanja konkurentske prednosti preduzeća.U radu se ističe značaj klastera za jačanje inovativnosti preduzeća, kao i njihov značaj za ekonomski razvoj regiona i zemalja u kojima posluju.U radu će se posebno ukazati na značaj klastera za jačanje inovativnosti i konkurentnosti privrede Srbije.Posebno će se razmotriti poslovanje Automobilskog klastera Srbije.Klasteri omogućavaju preduzećima u Srbiji da kroz kooperaciju uklone ograničavajuće faktore svog rasta i razvoja.Podaci prezentirani u radu pokazuju da preduzeća povećavaju nivo svojih inovativnih aktivnosti nakon ulaska u klaster,što takodje utiče na povećanje prihoda nakon lansiranja novih i modifikovanih proizvoda.
关键词：innovative activities;enterprise;clusters;competitiveness;automotive industry
