摘要：This paper studies the relationship between innovativeness and strategic planning in SMEs.In introduction part,the authors attempt to consider relevant findings about this specific relationship in the literature.The paper presents how the EU policy approaches the innovation management system within SMEs and where Serbia stands in catching up the process towards the EU in terms of innovativeness and competitiveness.The main research approach is to examine the relationship between innovativeness and strategic orientation,beginning with the existence of the four key strategic business documents:strategic,marketing,business plan and procedures,and innovation strategy documents.The last part is a discussion on the findings and considerations of the intensity of the relations among strategic orientations of the company expressed through the key strategic documents and innovativeness,and the relations among the three most practiced types of innovation in representative sample of 150 Serbian small and medium enterprises(SMEs).The research has shown that there is positive correlation between strategic planning approach in marketing and firm's innovativeness but the intensity of the relationship depends on the type of the innovativeness considered.
其他摘要：U radu se istražuje veza između inovativnosti i strateškog planiranja u sektoru malih i srednjih preduzeća.U uvodnom delu,autorke daju pregled aktuelne literature koja se bavi istraživanjem ove specifične veze. Rad daje i uporedni pregled pristupa sistemu upravljanja inovacijama u Evropskoj uniji i tumači poziciju Srbije u oblasti inovativnosti i konkurentnosti, na putu evropskih integracija.Cilj istraživanja je da ispita povezanost inovativnosti i strateške orijentacije u preduzeću,počevši od postojanja četiri ključna strateška dokumenta u poslovanju:strateškog,marketinškog, poslovnog plana i procedura kao I strateških dokumenata o inovacijama.U poslednjem delu se razmatra intenzitet veze između strateške orijentacije preduzeća izražene u postojanju ključnih strateških dokumenata i inovativnosti kao i veze između tri najčešća oblika inovacija u reprezentativnom uzorku od 150 srpskih malih i srednjih preduzeća(MSP). Istraživanje je pokazalo da postoji pozitivna korelacija između strateškog planiranja i inovacija u MSP ali snaga veze zavisi od tipa posmatrane inovacije.
