摘要：In this paper,we have analysed the challenges met by the Serbian retail industry in the transition process,its economic and social significance in Serbian economy and society,as well as its environmental performance. Although liquidity and profitability of this sector is insufficient,positive business gains of the whole retail sector after 2007 seems encouraging.Also encouraging is an increasing number of ISO 9001 and 14001 in the trade which may indicate the ecological commitment of the companies.Generally speaking,our research has shown that the retail market in Serbia is on the path to sustainability development,but further improvements are needed.For that purpose,appropriate institutional solutions must be applied.
其他摘要：U ovom radu smo analizirali izazove sa kojima se suočava maloprodajni sektor u Srbiji u toku procesa tranzicije,kao i ekonomskodruštveni značaj i ekološke performanse ovog sektora.Uprkos nedovoljnoj likvidnosti i profitabilnosti,ohrabrujuće deluje pozitivno poslovanje ukupnog maloprodajnog sektora nakon 2007.godine.Takođe,činjenica da se broj ISO 9001 i 14001 sertifikata povećava ohrabruje jer ukazuje na ekološku posvećenost kompanija.Generalno,naše istraživanje je pokazalo da je maloprodajni sektor u Srbiji na putu održivosti,ali da su potrebna daljaunapređenja.U tom cilju,neophodno je primeniti odgovarajuća institucionalna rešenja.
