摘要：The main aim of the paper is to investigate potential guests' expectations in Serbian motels.Through the literature review process,it was determined that there is a cack of research about motel guests'expectations. Based on the survey research on 237 potential motels'guests 14 dimensions of guests'expectations were determined.Statistical significant differences in guests'expectations dimensions among sociodemographic profile were also investigated(Gender,Age,Monthly Income,Occupational Status,Marital Status,Growing up Place,Reason for Traveling,Country of Origin).In Conclusions are present proposal for future motel products development based on presented results as also future research proposals.
其他摘要：Glavni cilj rada je istražitii očekivanja potencijalnih gostiju u motelima u Srbiji.Pregledom relevantne literature utvrđeno je da ne postoji dovoljno istraživanja koja se bave problematikom očekivanja gostiju u motelima.Na osnovu anketnog istraživanja na uzorku od 237 potencijalnih gostiju motela,utvrđeno je da postoji 14 dimenzija očekivanja gostiju.Takođe, utvrđene su statistički značajne razlike u dimenzijama očekivanja gostiju motela u odnosu na njihov socio-demografski profil(pol,starost,mesečni prihod,radni status,bračni status,mesto odrastanja,razlog putovanja,zemlja porekla).U zakljčnom delu rada predstavljena su dalja upustva za razvoj ponude modela na osnovu dobijenih reultata,kao i predlozi za dalja istraživanja.
