摘要：The main focus of this paper is the analysis of the implementation of modern financial concepts such as NPV,IRR etc.in everyday business activities of the Serbian companies.The aim of the paper is to establish the link between the implementation of contemporary financial concepts and profitability of the company,quantified by Net profit,using binary logistic regression.The implementation is investigated by surveying the sample of 65 companies and CFOs(chief financial directors)within the period from 2015 till 2018.Two surveys were conveyed within the above-mentioned period. Analysis of the responses of 65 financial executives was conducted within the period from 2015 to 2018.Analysis of profitability indicators of the companies in the sample,acquired from relevant documents such as Balance Sheet, Income Statement,Notes to the Financial Statements and Annual Business Reports,was conducted within the period from 2015 till 2018.The results confirm that well defined investment policy with implementation of the suitable investment criteria positively influences the business performance of companies in Serbia.However,for successful business performances pure technical knowledge is not enough - flexibility and adaptability of managers is gaining the growing importance within changing economic environment.
其他摘要：Glavni fokus ovog rada je analiza primene savremenih finansijskih koncepata kao što su NPV,IRR itd.u svakodnevnim poslovnim aktivnostima preduzeća u Srbiji.Cilj rada je uspostavljanje veze između primene savremenih finansijskih koncepata i profitabilnosti kompanije,kvantifikovane indikatorom neto dobiti,koristeći binarnu logističku regresiju.Sama implementacija je ispitana putem uzorka koji se sastoji od 65 kompanija i upitnika koji su poslati finansijskim direktorima u periodu od 2015.do 2018. godine.Sprovedena su dva istraživanja:analiza odgovora 65 finansijskih direktora u periodu od 2015.do 2018.godine i analiza pokazatelja profitabilnosti kompanija u uzorku,dobijenih iz relevantnih dokumenata poput bilansa stanja,bilansa uspeha,Napomena uz finansijske izveštaje i Godišnjih izveštaja o poslovanju u periodu od 2015.do 2018.godine.Sprovedeno istraživanje potvrđuje da dobro definisana investiciona politika uz primenu odgovarajućih tehnika budžetiranja kapitala,pozitivno utiče na poslovne rezultate kompanija u Srbiji.Međutim,za uspešne poslovne performance čisto tehničko znanje nije dovoljno – fleksibilnost i prilagodljivost menadžera dobija sve veći značaj u promenljivom ekonomskom okruženju.
