摘要：The present research paper deals with perceptions of sustainable marketing management in the strategies of export companies in Serbia.The objectives in this paper are manifold.They are to emphasize the importance of green marketing management in export activities of domestic companies which pursue their green management plan;to evaluate the company's share in specific marketing segments,and to highlight the significance of successful green marketing management in modern business.Domestic green-oriented companies,which export their products to many different countries,look into the possibility of increasing their sales volumes.The findings in the paper support the hypotheses that domestic companies are perceptive of sustainable marketing issues in their business activities,and sustainable marketing management is becoming an important factor in business activities of modern companies.
其他摘要：Ovaj rad govori o percepcijama održivog marketing menadžmenta u strategijama izvoznih preduzeća u Srbiji.Ciljevi u ovom radu su višestruki. Oni naglašavaju važnost ekološkog marketing menadžmenta u izvoznim aktivnostima domaćih preduzeća koja realizuju svoje planove ekološkog mena-džmenta.Cilj rada jeste takođe da se oceni učešće preduzeća u odgovarajućim segmentima ekološkog marketinga,kao i da se naglasi važnost uspešnog ekološkog marketing menadžmenta u savremenom poslovanju.Domaća ekološka preduzeća koja su izvozno orijentisana sagledavaju mogućnost povećanja obima prodaje.Dobijeni rezultati u ovom radu potvrđuju hipoteze da su domaća preduzeća svesna održivosti u svom poslovanju i da održivi marketing menadžment postaje važan faktor u poslovnim aktivnostima savremenih preduzeća.
