摘要：Corporate social responsibility has become a fundamentally important concept embedded in organization’s strategies in recent decades although its benefits as a commercial tool needs to be investigated further.Nowadays,pharmaceutical industry is facing unprecedented challenges since medical knowledge is increasing,and technologies and innovative and crucial medicines are getting improved from the pharmaceutical industry.Therefore,the current study adopted a multi-dimensional perspective of corporate social responsibility and carried out a research to determine perceptions of medical doctors about corporate social responsibility and loyalty of pharmaceutical companies.It can be said that social behavor of these individuals – play an important role in their decision.It is contended in this article that personal dimensions of medical doctors and process dimension may contribute to the loyalty behavior.
关键词：Corporate social responsibility has become a fundamentally important concept embedded in organization’s strategies in recent decades although its benefits as a commercial tool needs to be investigated further.Nowadays,pharmaceutical industry is facing unprecedented challenges since medical knowledge is increasing,and technologies and innovative and crucial medicines are getting improved from the pharmaceutical industry.Therefore,the current study adopted a multi-dimensional perspective of corporate social responsibility and carried out a research to determine perceptions of medical doctors about corporate social responsibility and loyalty of pharmaceutical companies.It can be said that social behavor of these individuals – play an important role in their decision.It is contended in this article that personal dimensions of medical doctors and process dimension may contribute to the loyalty behavior.
