摘要：In recognition of the significant contribution of Private Higher Education Institutions (PHEIs) to the Malaysian economy via foreign exchange earnings,it is important to explore the determinants that could enhance the PHEIs competitiveness in quality.The PHEIs,just like other profit organizations,see the dire need to gain competitive edge due to stiff competition and pressure to face globalization.Thus,the PHEIs which intent to gain competitive edge need to search for effective and creative ways to attract,retain and foster stronger relationship with their students.One of the effective ways to raise their competitiveness level is to enhance the quality of their deliveries.Due to this basis,a model linking the determinants (top management support,government support,stakeholders’ pressure,faculty support,and regulation compliance) and competitiveness in quality was tested.This study employed Partial Least Squares (PLS) to analyze 138 data collected from PHEIs in Malaysia.The results revealed that five determinants hypothesized in this study significantly influence the PHEIs’ competitiveness in quality.This study provides insights for PHEIs on how to increase the educational quality through appropriate methods that could directly enhance their competitiveness level.It also contributes to the growing of literature in the area of competitiveness in quality in PHEIs.Besides,some limitations are identified and discussed.
关键词：In recognition of the significant contribution of Private Higher Education Institutions (PHEIs) to the Malaysian economy via foreign exchange earnings,it is important to explore the determinants that could enhance the PHEIs competitiveness in quality.The PHEIs,just like other profit organizations,see the dire need to gain competitive edge due to stiff competition and pressure to face globalization.Thus,the PHEIs which intent to gain competitive edge need to search for effective and creative ways to attract,retain and foster stronger relationship with their students.One of the effective ways to raise their competitiveness level is to enhance the quality of their deliveries.Due to this basis,a model linking the determinants (top management support,government support,stakeholders’ pressure,faculty support,and regulation compliance) and competitiveness in quality was tested.This study employed Partial Least Squares (PLS) to analyze 138 data collected from PHEIs in Malaysia.The results revealed that five determinants hypothesized in this study significantly influence the PHEIs’ competitiveness in quality.This study provides insights for PHEIs on how to increase the educational quality through appropriate methods that could directly enhance their competitiveness level.It also contributes to the growing of literature in the area of competitiveness in quality in PHEIs.Besides,some limitations are identified and discussed.
