摘要：This paper intends to explore the strategic plan which requires proper communication in order for it to be internalized and subsequently implemented.Strategy has to be affably communicated in order for it to find resonance in those affected by it.The communication of this strategy has to reach various stakeholders in a manner that does not compromise its original intention.In order for this to be realized communication skills of those who are championing it have to be up to par.Naturally,this could always be possible for big corporations as they may possess the financial muscles to co-opt their communication teams into their strategy deliberations.Unfortunately,this luxury is not always the core strength of the not-so-big organizations such as SMMEs.This is due to the fact that most SMMEs operate with relatively very limited resources.Literature suggests that in order for SMMEs to achieve their strategic objectives some form of small sacrifices and investments in communication skills ought to be made.This will also form part of their human capital development.This paper aims to heighten the strategic significance of communication skills on SMMEs.The paper thus entails a conceptual framework of communication skills of strategy deliberations by SMMEs in South Africa.The objective of this paper is to explain how communication skills are critical in enhancing the strategic management processes of SMMEs,particularly in South Africa.Desktop research was compiled from secondary data gathered from books,articles,briefs and Government and other reports.The paper concludes with implications for future empirical studies which advocate for communication skills for SMMEs.
关键词：This paper intends to explore the strategic plan which requires proper communication in order for it to be internalized and subsequently implemented.Strategy has to be affably communicated in order for it to find resonance in those affected by it.The communication of this strategy has to reach various stakeholders in a manner that does not compromise its original intention.In order for this to be realized communication skills of those who are championing it have to be up to par.Naturally,this could always be possible for big corporations as they may possess the financial muscles to co-opt their communication teams into their strategy deliberations.Unfortunately,this luxury is not always the core strength of the not-so-big organizations such as SMMEs.This is due to the fact that most SMMEs operate with relatively very limited resources.Literature suggests that in order for SMMEs to achieve their strategic objectives some form of small sacrifices and investments in communication skills ought to be made.This will also form part of their human capital development.This paper aims to heighten the strategic significance of communication skills on SMMEs.The paper thus entails a conceptual framework of communication skills of strategy deliberations by SMMEs in South Africa.The objective of this paper is to explain how communication skills are critical in enhancing the strategic management processes of SMMEs,particularly in South Africa.Desktop research was compiled from secondary data gathered from books,articles,briefs and Government and other reports.The paper concludes with implications for future empirical studies which advocate for communication skills for SMMEs.
